Webflow and Wix are two of the most popular web builders because of their simple-to-use workflows, including friendly interfaces, drag-and-drop features, and built-in hosting.
However, while Wix and Webflow simplify the design process, they cater to different website needs. But how can you tell which platform to use for your website?
This guide compares Webflow vs. Wix, including their features, pricing, and reviews.
TL;DR - Webflow vs. Wix
Curious how Webflow and Wix compare? Here’s a quick overview of how these web builders stack up against each other:
Need a dynamic, high-performance website that meets your business needs? We recommend designing the website using Webflow. The platform lets you design even advanced websites with minimal coding, reducing the time to market.
If you are a SaaS or startup owner, we recommend working with a Webflow development agency to make the process seamless. At Arch Web Design, we are proficient in SaaS website design, having worked with 200+ brands. Also, our team prioritizes conversion-focused web development, which helps you 2X your conversions within 90 days, turning visitors into paying clients.
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What Is Webflow?
Webflow is a powerful web development platform that lets you create visually appealing dynamic websites. Even better, you can design the entire website without coding, which is among the top reasons front-end developers use Webflow.
The platform provides an advanced visual editor that lets you build custom websites using the drag-and-drop feature. Webflow autogenerates the required HTML, CSS, and JavaScript codes in the background as you design your website.
Additionally, you can add custom features like contact forms or integrate functionalities like ecommerce without writing any code.
Webflow Features
Below are the key features that make Webflow websites robust:
- Responsive Web Design: Webflow combines CSS grids, Flexbox, global swatches, and custom code integrations to let you design highly responsive websites that deliver a consistent UX across different devices and screen sizes.
- Motion Design: Webflow lets you incorporate 3D transforms and animations without modifying your website’s JavaScript code.
- Advanced Content Management System: The built-in CMS allows you to auto-filter and display dynamic content on your website based on shared properties like the date or topic.
- Marketing and SEO: Webflow helps you avoid common SEO mistakes that could hurt your website’s ranking. For example, it simplifies how you organize your structured data and autogenerates XML sitemaps to help search engines crawl and index your website.
- Integrations: You can easily integrate Google Analytics, MailChimp, Zapier, and other apps to enhance your Webflow website’s features and functionalities with minimal coding.
- Hosting: Webflow leverages its Tier 1 content delivery network and Amazon Cloudfront to optimize website performance. It also autosaves backups of your website daily, allowing you to restore previous versions at your discretion.
Webflow Pricing
Here’s a breakdown of Webflow’s pricing (billed annually):
General Site Plans:
- Starter: Free
- Basic: $14/month
- CMS: $23/month
- Business: $39/month
- Enterprise: Custom plan
Ecommerce Site Plans:
- Standard: $29/month
- Plus: $74/month
- Advanced: $212/month
Webflow Reviews
We checked customer testimonials on popular review websites like G2, GetApp, and Capterra, and here’s what users say about Webflow:
- User-Friendly Interface: Many users find Webflow’s drag-and-drop feature intuitive, simplifying the web development process.
- Design Flexibility: Webflow provides a high level of customization, including unique fonts and animations with minimal coding.
- Robust Features: Users can access an extensive set of built-in tools and resource libraries and integrate third-party features seamlessly.
- Steep Learning Curve: Some reviewers mentioned that first-time users might need support from B2B webflow agencies to exploit the web builder’s full potential.
What Is Wix?
Wix is a cloud-based web builder that lets you design websites using its drag-and-drop feature. Its user-friendly interface helps beginners create simple websites, like personal blogs and professional portfolios.
The platform simplifies website design further by providing a massive library of 900+ customizable templates.
Wix Features
Here are the core elements of Wix:
- Drag-and-Drop Editor: Wix’s advanced editor lets you customize every aspect of your website without coding.
- Ecommerce Features: Wix provides built-in ecommerce management tools, including order placement, inventory tracking, and payment processing.
- SEO Tools: Supports customizable meta tags and alt texts to help your website rank in organic searches.
- Mobile Optimization: Wix Automatically modifies your website design to make it mobile-friendly.
- AI-Powered Web Builder: You can prompt its built-in AI to design a website based on your suggestions and preferences.
- Analytics Dashboard: Wix tracks your website’s performance metrics to help you refine the design to boost traffic and engagement.
Wix Pricing
Here’s an overview of Wix’s pricing plans:
- Free Plan
- Light: $17/month
- Core: $29/month
- Business: $36/month
- Business Elite: $159
Wix Reviews
Below is a summary of customer reviews about Wix:
- Easy to use: Beginners find Wix to have an intuitive drag-and-drop feature that simplifies web design.
- Built-In Features: Reviews highlight Wix's expansive set of features, which you can integrate to enhance performance and functionality.
- Performance Issues: Some users noted occasional performance lags after incorporating animations or custom font styles.
- Websites Aren’t Transferable: Small businesses and personal website owners complained they couldn’t migrate their platforms to other web builders after outgrowing Wix. As such, they had to continue using Wix at the expense of website performance and functionality.
- Limited Features on Paid Plan: Users complained they did not get value for money after purchasing the Lite bundle, which they equated to using the free plan when comparing their features.
Need a unique website but are unsure which platform to use? Work with a web design agency.
At Arch Web Design, we offer custom web development services and design stunning Webflow websites that help your brand stand out.
Book a free strategy call today!
Detailed Comparison: Wix vs. Webflow
Here’s a detailed side-by-side comparison of Wix and Webflow:
Similarities and Differences
Being web builders, Wix and Webflow share several similarities. However, they also have distinct features that help differentiate them.
Below is an in-depth overview of their similarities and differences:
Wix and Webflow Similarities
While Wix and Webflow cater to different users, they share some core traits:
- Minimal Coding: Both platforms provide user-friendly drag-and-drop editors that let you design your website without coding.
- Mobile-Friendly Designs: Both builders prioritize responsive websites that adjust to users’ devices.
- Ecommerce Functionality: Wix and Webflow support online store features, including product landing pages, payment gateways, and inventory management.
- SEO Tools: Both platforms help optimize your website to boost its organic search ranking.
- Hosting services: Both builders include hosting services with good uptime and security features.
Wix and Webflow Differences
Wix and Webflow have unique features that help each stand out. They include:
- Preferred Users: Wix suits beginners, small businesses, and personal bloggers looking for simple web solutions. Webflow targets web designers, developers, and agencies that prefer advanced building tools.
- Design Flexibility: Wix provides customizable templates, but modifications are limited. In contrast, Webflow lets users build custom websites from scratch.
- Code Access: Wix restricts access to its underlying code, while Webflow lets you download and export your code.
- SEO Features: Webflow offers superior SEO tools than Wix, which you can utilize to enhance your website’s visibility.
- Pricing Structure: Webflow has separate subscription plans for general and ecommerce websites. In contrast, Wix has a tiered pricing structure, but the premiums are the same regardless of website type.
Webflow or Wix: Which One Should You Choose?
Now that you know how Webflow and Wix compare, it becomes easier to pick the right builder for your website needs:
- Choose Wix if you need a simple website with limited functionalities. For instance, you could opt for Wix to create a personal blog or launch a quick landing page for an upcoming event. Small businesses can also use Wix to create an online presence or set up basic online stores.
- Webflow is the best website builder for a design that requires advanced customizations. Its built-in design tools give you granular control over your website’s layout, allowing you to customize it to your target audience.
Frequently Asked Questions (FAQs)
This section contains answers to some of the questions you might have about using Webflow or Wix.
Is Webflow Better than Wix for Beginners?
No. Wix is the better web builder for beginners because of its user-friendly interface.
Beginners can also use Wix’s built-in AI to design a simple website using prompts.
Are There Any Offline Features Available for Webflow or Wix?
Both Webflow and Wix lack robust offline features. This is unsurprising, considering the platforms are cloud-based.
However, Webflow lets you export the code base, which you can modify offline.
Can Webflow and Wix Be Used for Blogging?
Yes. Both web builders can be used for blogging, but they cater to different types of bloggers. Wix is the preferred option for a beginner, as you can leverage the pre-structured templates to create a simple blog site.
However, we recommend Webflow if you want to design a unique blog site with custom styling or need an advanced CMS to manage dynamic blog content.
Can You Create Membership Sites Using Webflow or Wix?
Yes. You can use Webflow and Wix to create membership sites, but they differ in functionality:
- Wix: Has a built-in Members Area that you can use to create subscription-based access. You can also leverage Wix’s ecommerce tools to monetize the membership site.
- Webflow: Offers advanced membership site features, including allowing subscribers to create user accounts and locking content behind a paywall. Also, you can integrate third-party tools like MemberSpace and Outseta to enhance features like member signups, subscription renewals, and payment processing.
