Creating a website on Webflow will give you a creative and user-friendly website, but you’ll face competition when it comes to attracting an audience.
You need a website ready to fight on the search engines to rank, which is where you need Webflow SEO tools. SEO will give you the right push to get your website to the top.
In this blog, we will talk about the nuances of Webflow SEO tools, their importance, and what you can do to optimize your website’s visibility on search engines.
TL;DR - Webflow SEO Tools
Here’s a quick view of the best Webflow SEO tools we found on the market:
- Ahrefs
- SEMrush
- Google Search Console
- Moz Pro
- WooRank
- Screaming Frog
- AnswerThePublic
- ClearScope
With the right SEO tool for your Webflow website, you can create a site that reaches your target audience.
But don’t stop there. Combine strategic optimization with innovative design to create a website that is also appealing to audiences.
At Arch Web Design, we specialize in crafting high-converting SaaS websites (with a 2x conversion guarantee) powered by strategic SEO and AI-driven experiences. Schedule a free discovery call today!
Why Webflow Needs Specialized SEO Tools
Webflow is a powerful website builder but doesn't inherently provide the deep SEO functionality that specialized tools do.
Specialized SEO tools help you optimize your content with strategic keyword research, competitor analysis, quality content, and more.
While Webflow offers basic SEO features like customizable title tags and meta descriptions, specialized tools go beyond that by providing in-depth insights, tracking performance, and offering actionable recommendations.
Key Features of Webflow SEO Tools
Webflow allows you to optimize the most basic SEO without relying on third-party apps.
- Meta Title and Description Editing: Easy customization of meta titles and descriptions in the page settings to improve click-through rates.
- Easy sitemap controls: Webflow auto-generates sitemaps with options to exclude specific pages for better indexing.
- 301 redirects management: In-built set-up redirects quickly in the project settings to avoid broken links and retain SEO value.
- Simple alt tag editing: To improve accessibility and search visibility, you can add descriptive, keyword-rich alt text to images.
However, these features may not take your SEO to the next level. For that, you would need tools that offer more than just basic SEO features.
When looking for an SEO tool to boost your Webflow site, look for features that provide deep insights, ease of use, and comprehensive optimization.
Additionally, integration with your Webflow’s site builder must be at the core to streamline the optimization process.
Here are some key features to consider:
- Keyword Research: The tool should help you find relevant and high-value keywords for your site to rank on search results. It should also help conduct research on new search trends to implement in your content for visibility.
- Competitor Analysis: Choose a tool that will analyze your competitor's strategies, identifying gaps and opportunities for you to capture more market share.
- Performance Tracking: Opt for a tool that tracks ranking positions, organic traffic, and conversions to provide insights that will refine your strategies and maximize results.
- Backlink Analysis: Quality backlinks can build your authority, so assess the tool for quality backlink suggestions.
Our Favorite SEO Tools for Webflow Users
There are numerous SEO tools available on the web which offer different features at various levels. With so many options, you might be confused which will work in your favor.
We’ve listed down 8 of the best SEO tools for you:
1. Ahrefs
Ahrefs is known to be an excellent web crawler. It conducts strong backlink analysis and does a comprehensive audit of your website.
With the knowledge of your backlink profile, you can figure out link-building opportunities.
Features:
- Conducts a comprehensive analysis of the website’s traffic and backlink profile.
- Identifies strong and relevant keywords with search volume data.
- Gives you trending topics from any industry.
- Performs robust site audit features to fix technical issues.
- Makes navigation easy for new visitors with a user-friendly interface.
Cons:
- Price can be premium for businesses with limited budgets.
- A wide range of features might require time and effort for new users to understand.
Pricing:
- Lite starts at $129/month
- Standard at $249/month
- Advanced at $449/month
- Enterprise at $1,499/month
2. Google Search Console
If you’re looking for a free but effective SEO tool for your site, then Google Search Console is just what you need. It enables you to track and analyze your website's SEO performance on SERPs.
This tool can help you target problems that are causing your site’s low visibility and optimize them for Google.
Features:
- Provides access to historical data on clicks and impressions for up to 16 months
- Analyzes search queries and provides insights on how your pages rank for those queries.
- Shows indexing status to monitor which pages are indexed.
- Offers detailed reports on site performance highlighting mobile usability.
- Gives you alerts about sire errors and problems with crawling.
- Gives you data on how Googlebot crawls your website, including any crawl issues or blocked resources.
- Provides direct insights from Google about website performance in search results.
Cons:
- It only provides insights from Google.
- Understanding and utilizing some reports, such as crawl errors or schema markup, may require technical expertise.
- Doesn’t provide real-time data.
Pricing:
- Free of cost.
3. Moz Pro
With Google's evolving algorithm, planning content beforehand can be challenging, but with Moz Pro, it’s possible.
It studies the algorithm and behavior to give you data so you can make informed decisions.
Features:
- Performs comprehensive scans of websites to identify issues affecting your performance.
- Shows relevant keywords to improve search rankings.
- Analyzes and identifies high-quality link opportunities.
- Gives recommendations about on-page optimization.
- Offers an intuitive and easy-to-use dashboard.
- Provides community support along with extensive resources.
- Conducts detailed keyword analysis tools.
Cons:
- It may not offer certain advanced features that are available in other SEO tools.
- Subscriptions could be too costly for some businesses.
- Performance metrics or data points may take longer to refresh.
Pricing:
- Starter at $49/month
- Standard at $99/month
- Medium at $179/month
- Large at $299/month
4. SEMrush
SEMRush works well for Webflow websites, offering thorough keyword research and competitor analysis.
It also alerts you when SERPs move and identifies broken links, HTML tags, and the efficiency of your site’s structure.
A unique feature of SEMRush is its 360-degree competitive analysis, which examines your competitors’ SEO reports to list their strengths and weaknesses.
Features:
- Provides keyword difficulty with search volume and potential traffic insights to identify the best keywords.
- Carries out detailed audits to find out SEO issues, like crawl errors, broken links, and slow Webflow page speed.
- Offers analytics on organic traffic trends, top-performing pages, and referral sources.
- Analyzes competitors’ backlinks, keywords, and traffic data to identify new opportunities.
Cons:
- The subscription fees are pretty high compared to other SEO tools.
- The advanced features may be a little challenging to get around.
Pricing:
- Pro plan starts at $139.95/month
- Guru plan starts at $249.95/month
- Business plan starts at $499.95/month
5. WooRank
WooRank is a leading choice among SEO experts, with free and paid versions for tracking and reporting data.
This SEO tool is highly recommended for sites with heavy marketing resources and blogs.
Features:
- Analyzes SEO, usability, and accessibility issues and gives you a clear to-do list of improvements.
- Tracks keyword rankings and compares them with competitors.
- Monitors backlinks to ensure quality and detect harmful links.
- Offers technical site audits that help flag problems, such as slow-loading pages or broken links.
- Offers a mobile-friendly checker to optimize for mobile users.
- Generates clear and actionable reports for improvement in SEO.
Cons:
- There are few advanced features compared to competitors like SEMrush.
- Data insights are not very detailed for experienced professionals.
Pricing:
- Lite plan at $19.99/month
- Pro plan at $89.99/month
- Premium plan at $199.99/month
- Enterprise plans are customizable according to needs.
6. Screaming Frog
Screaming Frog is well known for in-depth website crawling and offers a detailed website audit for small businesses and large ones as well.
With their audit, you can find out issues and improve your website to rank on Google.
Features:
- Crawls your website to detect SEO issues like broken links, duplicate content, and redirect chains.
- Provides insights into metadata, heading structure, and internal linking.
- Generates XML sitemaps to make crawling better.
- Integrates with tools such as Google Analytics and Search Console to give more advanced insights.
- Offers highly customizable crawl settings for advanced users.
Cons:
- The interface is too complex for beginners.
- It is not a cloud-based application, so it needs to be installed on the desktop.
Pricing:
- Free version available
- Paid version at $259/year
7. AnswerThePublic
AnswerThePublic is a creative keyword research tool designed to uncover popular search queries and content ideas. Its core focus is on the human element behind the questions.
The queries are collected from trending questions on search engines to help you understand what the audience wants.
Features:
- Visualizes search queries related to specific keywords, providing content ideas in categories like “how,” “why,” and “when.”
- Identifies trending questions and topics in your niche.
- Exports data for easy use in keyword analysis or content planning.
- Supports brainstorming content ideas and finding long-tail keywords.
- Offers an easy-to-use interface with visually appealing data presentation.
Cons:
- Limited functionality beyond keyword research.
- Paid plans can be expensive for casual users.
Pricing:
- Individual plan at $5/month
- Pro plan at $49/month
- Expert plan at $99/month
8. ClearScope
ClearScope is helpful when you want to write better web pages and blogs. Its detailed scanning helps find trending topics and keywords to use.
It focuses on keyword-optimized content and provides basic technical audits and backlink analysis.
Features:
- Provides detailed content reports with recommendations for keyword usage, readability, and topic coverage.
- Analyzes top-ranking pages for target keywords.
- Integrates seamlessly with Google Docs, WordPress, and Webflow for streamlined content creation.
- Comes with an interface that is easily comprehensible and has actionable recommendations.
Cons:
- Limited focus on the technical audits and analysis of backlinks.
- Priced higher than competing content-focused tools.
Pricing:
- Essential plan at $189/month
- Business plan at $399/month
- Custom plans are available for enterprises
Since getting optimal results from these tools can be complex and time-consuming, it's best to partner with a professional web design company specializing in SEO optimization.
At Arch Web Design, we empower your brand with conversion-focused websites. Enhance your online presence with our bespoke, AI-driven design solutions and SEO tools.
Start by booking your complimentary discovery call today!
Best Practices for Using Webflow SEO Tools
Besides Webflow's inherent SEO features, third-party SEO tools bring more profound knowledge and functionality to fine-tune your strategies and improve results.
Here are some of the best strategies to make maximum use of these tools:
- Set Clear Goals: Define what you want to achieve with the tool, such as improving rankings, increasing traffic, or enhancing conversion rates. Once you have specific goals, it is easier to track progress and make efforts in one direction.
- Use the Right Tools: Select tools that meet your objectives, such as keyword research, backlink analysis, or performance tracking. Webflow works quite well with other tools, like Google Analytics and SEMrush, to provide advanced insights.
- Combine Multiple Tools: Instead of relying on a single tool, use a combination of tools for a well-rounded approach. For example, you can use Webflow’s built-in SEO features alongside third-party keyword and analytics tools.
- Understand the Features: Allocate time to understand and learn what each tool offers and how it integrates with Webflow. Whether it’s sitemap management, meta tag editing, or performance reporting, knowing the tools allows you to use them effectively.
- Focus on Data Accuracy: Ensure your SEO data is accurate by regularly updating tools, verifying analytics setups, and cross-checking metrics. In the end, reliable data forms the foundation of informed decision-making.
- Implement Recommendations Thoughtfully: While SEO tools will provide valuable insights and recommendations, don’t apply them if they don’t align with your goal. Evaluate each suggestion, considering its relevance and potential impact on your strategy.
Common SEO Mistakes to Avoid in Webflow
Even after using Webflow’s SEO tools for building and optimizing websites, you may still fall for these common SEO mistakes:
- Ignoring the Basics of On-Page SEO: Forgetting to optimize meta titles and descriptions or not using target keywords in headings, alt text, and body content. More importantly, ignoring the importance of proper heading hierarchy.
- Failing to Optimize Image SEO: Uploading images without compressing them, leading to slower load time or skipping alt text for images, impacting image search rankings.
- Ignoring Mobile Responsiveness: Creating a website that doesn’t function properly on mobile devices or overlooking mobile performance metrics.
- Overlooking Page Speed Optimization: Using unoptimized assets like large images, heavy scripts, or excessive animations. Not enabling Webflow’s built-in performance features, like lazy loading or image compression.
- Not Setting Up Proper 301 Redirects: Forgetting to set up redirects for removed or restructured pages can lead to 404 errors or accidentally create broken links or orphaned pages.
- Leaving Auto-Generated URLs Unoptimized: Using URLs that are too long, have unnecessary characters, or fail to include keywords.
- Not Addressing Duplicate Content Issues: Allowing duplicate pages or template content to remain on your site or forgetting to canonicalize them can harm your rankings.
- Ignoring Schema Markup: Schema markup helps search engines understand your content better; failing to implement it can reduce your site’s visibility.
- Overloading with Too Many Plugins or Custom Code: Adding excessive third-party scripts or code snippets that bloat your site and slow it down.
- Missing out Submitting an XML Sitemap to Google: Not submitting your XML sitemap to search engines can delay indexing or cause pages to remain undiscovered.
With proactive management and effective usage of Webflow's SEO capabilities, you won't have to fear these mistakes, and can concentrate on sustained growth.
Frequently Asked Questions (FAQs)
Here are some common questions about Webflow SEO tools:
Is Webflow Good for SEO?
Webflow is good for SEO, especially for individuals who want to combine design flexibility with clean, fast, and well-optimized code.
It offers creative freedom for UX/UI and allows complete control over on-page SEO. While it has a steeper learning curve than other beginner-friendly software and CMS, it’s best for optimized, custom web development without code bloat.
For a more tailored approach, you can utilize a Webflow SEO agency.
How Much Do SEO Tools for Webflow Typically Cost?
The cost of SEO tools for Webflow varies widely depending on the features and functionality you need. The cost will be less for small businesses than for large enterprises.
Plans can range from $50/month to $1500/month. You need to determine what services you need for your website.
Are Free SEO Tools Effective for Webflow Optimization?
Free tools can be effective for beginners who want to optimize Webflow. However, they may lack the advanced features offered by premium tools.
Still, free tools are cost-effective and offer core functionality, such as keyword search, site performance metrics, and basic backlink data.
