Pricing pages can be a snooze-fest. However, for SaaS companies, a well-designed pricing page can make the difference between high conversion rates and zero leads.
Having helped numerous SaaS brands transform their pricing pages into conversion magnets, we can say that it's all about clarity, value, and addressing key customer issues.
This blog explores ten high-converting SaaS pricing page examples, deconstructing their secrets to convert anybody into long-term customers.
Let us, at Arch Web Design, convert your SaaS pricing page into a lead-generating machine. Schedule a free discovery call today!
Key Elements of Pricing Page Design
With so much competition in the SaaS industry, how can you create a pricing page that informs customers and boosts conversions?
By effectively using the key design elements. Here's a brief overview of the key elements:
- Relative Simplicity: Although simplicity is vital to user-friendly web design, it could sometimes unknowingly overshadow the brand's unique value proposition.
An effective SaaS pricing page should simplify key product details for informed decision-making while still promoting the unique features that can attract clients with complex needs.
- Strategic Plan Comparison: Details are key for SaaS sales. But nobody likes to browse a cluttered pricing page.
Provide in-depth details that discuss key pricing plan differences to boost conversions and customer satisfaction. Avoid cramming too much information.
- Leveraging Social Proof: Did you know that just by showcasing testimonials, you can boost your conversions on sales pages by 34%?
Use social proof on your pricing page to encourage visitors to convert. While testimonials and reviews may be better suited for other website pages, strategically placing social proof on the pricing page can be an effective click-trigger.
- Conversion-Optimized Call To Action: To increase conversions for your SaaS website, go all in with clear, sales-driven language and eye-grabbing CTA button placement to speed up the customer journey.
How to Portray Saas Pricing Tiers Efficiently
Now, let’s learn how to effectively break down your SaaS pricing tiers, assuring clarity and generating conversions:
Step 1: Know Your Customer
First, segment your target customer base before creating a price strategy.
Identify their pain points, budget constraints, desired features, etc., and set your pricing tiers accordingly.
Step 2: Advertise the Value
Instead of listing features, translate them into benefits for customers. For example, instead of "1TB Storage," use "Store 4K Files for Seamless Presentations".
Trust us, this emotional connection resonates way more profoundly, fully justifying the price tag.
Step 3: Make the Page Easy to Scan
You can use bullet points to highlight key differences between pricing tiers or create separate plans using clear visuals like symbols or color coding.
Remember that people scan (not read) through web pages. Your job is to make it easy for them to understand each tier at a glance.
Step 4: Focus on the “Most Popular” Plan
Do you have a plan that gets the most conversions? If yes, make it stand out.
Use visual signals (like a bolder border or a different color scheme) and showcase testimonials from happy customers for that specific plan to build confidence.
Step 5: Show them How to Upgrade
Explain how users can upgrade to a higher tier. This reassures potential consumers that they can grow with your platform without being bound by a limiting plan.
Perhaps add a "try before you buy" option for higher tiers so users can see the extra value directly.
10 SaaS Pricing Page Examples
Now, let’s look at some leading SaaS pricing page examples that have set the bar higher for software companies out there:
1. Slack
Our first choice, Slack's pricing page, prioritizes user conversion by providing a clear value proposition, i.e., “making teamwork more productive.”
Here’s what we love about it:
- Their plans highlight benefits rather than just features, e.g., "collaborate on lists and documents," “unlimited message history,” etc.
- Their detailed comparison chart lets users quickly choose plans that suit their needs and budget.
- Signing up becomes easier with their clear CTAs
- Their Enterprise-grade security and GovSlack (a version complying with government regulations) reassure security-conscious consumers.
2. Airtable
For starters, Airtable's pricing page uses a strategic design to direct people to their “most popular” plan.
Here's how:
- A blue "Recommended" plan pops out to lead customers to overlook the free tier
- Logos from well-known clients, like Expedia and Buzzfeed, increase confidence and customer trust
- Clear info provided via a full comparison chart and FAQ section helps make informed decisions
- Brightly colored CTAs draw attention to the desired "Recommended" option
3. Figma
Our next pick: Figma's price page.
It adheres to industry best practices by providing clear plan names, flexible billing cycles, and CTAs.
Here’s what else we’ve liked:
- Users can get a free trial while exploring the most popular plan benefits.
- Each plan describes features (user limitations, file storage, collaborators, integrations, and support levels) for informed decision-making.
- It includes a clear comparison table and detailed pricing breakdowns.
- Added FAQ section for users to gain useful information at one glance.
4. Clearscope
Clearscope's price page is designed for clarity and ease of navigation.
Here’s how it helps increase conversions:
- Simplified plan names ("Essentials," "Business," and "Enterprise") and brief descriptions to help consumers choose the best fit.
- Bold pricing, clear CTAs, and highlighted benefits to make plan comparisons clearer.
- Social proof ("Meet Our Customers") to establish customer trust
- A full FAQ section for informed decisions, improving conversion rates by reducing confusion
5. PandaDoc
PandaDoc's price page focuses on transparency. It's not only simple to use but also visually appealing, with a relaxing green color scheme. Thanks to the user-friendly layout, visitors can easily navigate the page.
Here's how their pricing page drives more sales:
- Detailed feature breakdown of each plan that highlights its USP
- Option to choose between “Monthly” and “Annually” billing options with a simple click
- Plans with different features and costs to meet the diverse needs of customers
- Customer testimonials to create trust and highlight the product's impact
- Freemium model for potential clients to try it out firsthand
6. Mailchimp
The pricing page for Mailchimp's email marketing platform uses a user-friendly approach to increase conversions. Unlike competitors, Mailchimp uses a single page with toggles to compare features.
They have a dynamic drop-down menu for buyers to choose their monthly contact count and instantly get a personalized price quote. This transparency minimizes doubt, so people can pick the best plan without speaking to customer support.
7. Semrush
To increase conversions, Semrush promotes clarity and user-friendliness on its pricing page.
Here’s how:
- Their page features a large "Pay annually and save up to 17%" toggle option to promote long-term commitment among new customers.
- By scrolling, buyers get a full summary of all the extensive features in each plan so that users can make informed decisions.
Besides, they also include these elements:
- Social proof is intentionally placed at the bottom, showcasing testimonials from industry experts at reputable companies like Wix, boosting trust and credibility.
- A 7-day money-back guarantee is also available to reduce buying risk.
Finally, Semrush meets diverse customers’ needs by offering different plans, with the option to add users or create personalized solutions.
8. Coda.io
Coda.io includes an interactive calculator at the top of its pricing page, and we love it!
This calculator rapidly estimates costs based on team size, the number of active document creators ("Doc Makers"), and the preferred strategy. This upfront clarity helps customers understand pricing before considering the specific plan options.
Moreover, the calculator also minimizes stress on the sales team by handling the basic pricing inquiries so they can focus on closing deals or nurturing customer relationships.
9. ChargeBee
ChargeBee simplifies the pricing process by providing a user-friendly interface with toggle switches.
Visitors can easily select their billing cycle (annual/monthly) and desired currency, removing the need for external currency conversions. Furthermore, ChargeBee targets early-stage entrepreneurs with a unique area below the pricing chart that highlights extra benefits customized to their needs.
ChargeBee further increases its value proposition and convinces consumers to use its platform by solving typical customer pain points (churn reduction, unsuccessful payments, and time management).
10. FreshBooks
Last but not least, Freshbooks' pricing page is designed for clarity, with clear plan titles, specific use cases, and conspicuous pricing per plan. They don't waste visitors' time ― beneath each plan is a bright green CTA button with a free trial option.
Here’s what else we’ve liked:
- Each plan has its column for quick comparison, highlighting features, cost, and potential savings.
- A thorough "Everything Included" section and a plan comparison chart will help hesitant users make an informed decision.
- They provide a 50% discount on conversions for the first three months.
- Shows trust signals to potential buyers (a 30-day money-back guarantee, SSL encryption, and readily available customer service)
Ready to design a winning SaaS pricing page that converts (like the examples mentioned above)?
At Arch Web Design, we specialize in creating intuitive, conversion-focused websites for SaaS brands by combining data-driven design principles with AI-powered user experiences. Connect with us for a no-cost, 30-minute strategy session call!
B2B SaaS Pricing Page Best Practices
A poorly designed pricing page can mislead and frustrate potential clients, leading them straight to your competitor. But don't worry!
By following these best practices, you can create a pricing page that not only informs but also drives visitors to take action:
1. Use Personas for Different Prices
Leverage your user research to personalize your pricing page.
Clever plan names based on client groups ("Bootstrapper" or "Enterprise") or job titles ("Launch" or "Scale") can lead consumers to the best choice. Each plan should be priced intelligently, considering your target audience's budget and the value they receive.
2. Create Scalable Pricing Options
Scalable pricing is based on a value metric, i.e., price per user or minutes spent.
This indicator accurately reflects what customers pay for and helps businesses segment pricing based on the value they receive. Unlike buyer personas used in sales funnels, value measurements allow you to differentiate prices while boosting revenue as customer value grows.
3. Not More than 3 Tiers
A single pricing plan simplifies the decision for visitors to subscribe or not. With multiple tiers, customers must decide which plan is best for their needs. However, offering more than four plans can be overwhelming.
The sweet spot is to create three separate options for different buyer profiles, making the choice easier. Hop on a free strategy session to discuss how we can help you create the best pricing tiers for your SaaS product.
4. Highlight Your “Best” Plan
To avoid decision fatigue, highlight the "most popular" or "recommended" plan.
This will direct visitors to a more appropriate selection and prioritize the plan that provides the most value to the average client base.
5. Remove Any Doubts
Consumer indecision is inevitable (but your pricing page can help eliminate it!).
Use strategies like thorough FAQs, positive testimonials, and trusted brand logos to increase confidence.
Frequently Asked Questions (FAQs)
Before we wrap up this discussion, let’s go over some of the most frequently asked questions about SaaS pricing page examples:
What Should be Avoided on a SaaS Pricing Page?
Keep your SaaS price page simple to avoid misleading your visitors.
Don't use complex feature descriptions or hidden prices or offer more than four pricing plans. Instead, offer clear value with transparent pricing, well-defined tiers for varied demands, and easy-to-understand features.
What Are Some Creative Approaches to SaaS Pricing Pages?
You can try the following methods (besides SaaS web design best practices) for creative pricing pages:
- Interactive elements for users to personalize plans as per their needs,
- Gamified quizzes to recommend the best options,
- Progress bars showing value increases with higher tiers, etc.
We specialize in designing high-converting websites. Let's create an engaging pricing page that highlights your SaaS product's value and drives more sign-ups.
How Do SaaS Pricing Pages Address Different Customer Segments?
Your pricing page should cater to various customer segments in detail.
Highlight startup-relevant features on the starting plan. Enterprise clients can benefit from improved efficiency and scalability. Use concise and clear language targeted to each segment's needs and pain points.
