Even the most stunning SaaS websites can fail if your landing pages are not conversion-optimized. Why? Because it is just not enough to convert visitors into loyal, revenue-generating customers.
That’s where SaaS landing pages come into play.
In this blog, we'll discuss SaaS landing page best practices and how to build landing pages that can turn your target audience into customers.
TL;DR - 10 Best Practices for Landing Page Optimisation
In this blog, we’ve covered these ten SaaS landing page best practices that attract visitors and drive conversions:
- Research About User Needs
- Showcase Your Product
- Minimize Distractions
- Build Customer Trust
- Show Integration Options
- Transparent Pricing Info
- Offer Self-Service Resources
- Make It Mobile-Friendly
- Add an FAQs Section
- Perform Split Tests
Start seeing the benefits of high-converting landing pages – turn your site's visitors into satisfied customers with a trusted SaaS web design agency. Book your free 30-minute strategy session call with Arch Web Design today!
What is a Landing Page?
A landing page plays a very specific role for a SaaS company. It’s a focused web page with only one clear purpose: converting page visitors into leads or customers.
By creating a landing page, you can invite your target audiences to a specific event—perhaps a single offer, product/service, or promotion. The page always includes clear messaging designed to get the visitors to take action.
How is a Landing Page Different from a Homepage?
Confused between the two? Let’s break it down further.
Here’s a brief comparison between a SaaS homepage and a landing page:
Now that you know the difference, let’s examine what makes a landing page design “great.”
What Makes a Great Landing Page Design?
What elements separate a dull, generic landing page from one that generates significant conversions?
Here's a brief overview:
1. Strong Headline
Create a persuasive, creative landing page hero section to make a solid first impression. It should instantly capture your visitor's attention.
For example, don’t say, "Try Our CRM Software." Instead, try saying, "Maximise Sales and Streamline Client Relations by 10x." These little changes go a long way.
2. Visual Storytelling
Did you know 90% of the info a human brain processes is visual? That means you can easily optimize your landing page and boost engagement by adding relevant, high-quality photos and videos. More about this in our guide on landing page optimization for SaaS.
Do not be one of those people who use stock images just for the sake of it. Use pictures that demonstrate your product in action or highlight the pain points your target audience faces.
3. Value Proposition
What good is a business pitch if you do not explain what you sell in depth? Your landing page should always include a crystal-clear value proposition.
Here’s why it matters: a value proposition explains why someone should be interested in your product. It should quickly answer the biggest question clients have: "What do I get out of this?"
4. Content
We agree that the idea of filling your landing page with detailed content about your SaaS product offering sounds enticing.
However, nobody likes to skim through lengthy, complex texts while searching for what they need. We recommend keeping the info on your landing page as brief and direct as possible.
5. Social Proof
Last but not least, social proof is a powerful tool for landing pages. It gives visitors confidence by showing feedback from satisfied customers.
Testimonials, case studies, and logos from satisfied clients increase credibility and trust among your prospects. Showcase these without fail to prove to visitors that others have previously found success with your product.
10 SaaS Landing Page Best Practices
With so much competition in the SaaS space, how can you create a conversion-focused landing page that quickly grabs attention and encourages visitors to take action?
It’s easy; follow these ten SaaS landing page tips and best practices:
1. Research User Needs
Design your landing page as a conversation starter. It all boils down to identifying your visitors' struggles and showing how your product addresses them.
Speak directly to their pain points, doubts, hesitations, desires, and goals.
2. Showcase Your Product
Clear, compelling visuals highlight your SaaS product and showcase its features and benefits.
Here’s a tip:
- Customize your visuals for different audiences.
- If you're targeting marketing teams, illustrate how the product streamlines workflows.
- If you're targeting finance experts, emphasize your data analysis features.
3. Minimize Distractions
Conversion is the primary goal for landing pages. Don't overcrowd it with navigation menus, social media links, or anything else that can draw attention away from your CTA.
Design it like a one-way road that leads directly to sign-ups or demos.
4. Build Customer Trust
Gaining visitors' trust in your SaaS landing page is important, as they require constant assurance. People don’t put their money into something they don't completely understand or trust. You can:
- Show a secure connection (SSL certificate)
- Avoid using pushy sales strategies
- Prioritize using simple, well-designed forms
5. Show Integration Options
Seamless integration with existing tools is a major selling point in today's interconnected business environment.
Showcase how your SaaS product integrates with leading CRMs, marketing automation platforms, or other widely used apps. Display the logos of compatible platforms on your landing page to make it easier for visitors to recognize.
6. Transparent Pricing Info
Ensure your SaaS landing page's pricing info section is front and center for easy decision-making.
- Show pricing options and features, including free trials (if available).
- Don't be secretive about billing cycles, special offers, and any extra costs.
- Use clear CTAs to entice visitors to try your software.
Tip: Check out and analyze some excellent SaaS pricing page examples for inspiration.
7. Offer Self-Service Resources
Landing pages do more than just capture leads; they also nurture potential clients.
Add helpful, self-serve resources (white papers, case studies, and blog posts) on your landing page. This gives users the freedom to discover more about your product at their own pace.
8. Make it Mobile-Friendly
A landing page that isn't optimized for smartphones and tablets is a failure in today's mobile-first market.
Ensure your landing page is responsive which adapts to any screen size. Buttons should be quick to tap, text should be readable, and mobile forms should be effortless to fill out.
A seamless mobile experience makes a good impression and reduces friction in the conversion process. For optimal results, complement this with efforts to avoid common mobile SEO mistakes.
9. Add an FAQs Section
To address your visitors' unanswered queries and prevent overloading mobile users, include a brief FAQ section (six to eight questions) that is easy to navigate and focuses on the main product features, onboarding, promotions, and payments.
10. Perform Split Tests
Lastly, use A/B testing to continually tweak and increase your landing page performance rather than settling for the first version.
It will help you customize your landing page and maximize its conversion rate.
Ready to build a landing page that generates high-intent leads using AI and user experience knowledge? Our SaaS CRO solutions can help you create a winning strategy, write captivating content, and optimize your landing page for maximum conversions — schedule your discovery call today.
Landing Page Optimization Examples
Here are some conversion-optimized landing page examples you can explore for a clearer understanding of what we’re discussing:
1. Monday Project Management
Why do we love it?
Everything—from targeted content and offers to social proof—has been simplified for project managers and addresses their needs.
You can click on "Get Started" for a quick sign-up, which will immediately redirect you to their dashboard. No time lost, just results.
2. Kajabi.com
Why do we love it?
You can quickly browse reviews and star ratings to discover what others say about Kajabi.
You can also track its success (number of users and $$$ earned) and experience it yourself by clicking "Start a free trial" or "Watch demo."
3. Pipe.com
Why do we love it?
Pipe's landing page impresses with clear, concise copywriting that gets straight to the point. A simple, action-oriented CTA ("Get started") draws consumers in, while features are presented as benefits.
How to Design a SaaS Landing Page from Scratch
If there's something these examples mentioned above tell us, it's that creating a high-converting SaaS landing page isn't easy.
Every element must be strategically designed to convert visitors into buyers, from the headline to the CTA button. But where do you even start?
Don't worry; here's a step-by-step guide to help you:
- Step 1: Identify Your Target Audience and Goals: Determine who you want to target. What are your target audiences' struggles and desires? This should correspond to your landing page's specific goals.
- Step 2: Create an Effective Headline and Value Proposition: Make it clear, brief, and benefit-oriented. Highlight the main problem your SaaS product solves and how it benefits users.
- Step 3: Use Powerful Visuals to Highlight the Value: Use screenshots, explainer films, or hero images to show your product in use. However, remember that these visuals should strengthen, not eclipse, your message.
- Step 4: Highlight Features & Benefits: Explain how each feature solves a specific pain point or helps users achieve their goals. Focus on the outcomes.
- Step 5: Build Trust with Social Proof: Testimonials, case studies, and customer logos are powerful tools for building trust and credibility. Showcase positive experiences from existing clients to demonstrate the value your product delivers.
- Step 6: Include a Clear Call to Action (CTA): Make it clear, simple, and action-oriented. Avoid general terms like "Learn More." Instead, add something like "Start Your Free Trial Today" or "Schedule a Personalized Demo."
Frequently Asked Questions (FAQs)
Before we wrap up this discussion, let’s take a look at some of your most frequently asked questions about SaaS landing page best practices:
What are Interactive Landing Pages?
Interactive landing pages include elements that stimulate engagement, including (but not limited to) assessments, polls, and calculators.
It's a win-win for both: visitors can interact and customize their experience while you learn about their needs and preferences.
This interactivity can increase engagement and conversions by making the landing page feel more dynamic and personalized to each visitor.
What is the Best Aspect Ratio for a Landing Page?
Fortunately, there is no one "best" aspect ratio for a landing page. The optimal size will mostly depend on whether it's for desktop or mobile viewing. Most website builders provide pre-built templates optimized for various screen sizes, which helps if you're not a design expert.
Responsive design guarantees a consistent user experience regardless of how someone views your page. We specialize in creating responsive landing pages that work seamlessly on any device for maximum reach and conversions.
What is the Conversion Rate for SaaS Landing Pages?
The conversion rate for SaaS landing pages varies according to niche, target audience, page layout, and quality. Generally, a 2% and 5% conversion rate is considered average.
We have a proven track record of significantly boosting conversions for clients across various niche! Whether it's tailored Med Tech web design or fintech website design, our 2x Conversion Increase Guarantee shows our commitment to creating high-performing landing pages that deliver the results your SaaS brand deserves.
