Now, we’ve already talked about how website building companies can create Software as a Service (SaaS) websites that have a high conversion rate. And while the tips we mentioned there will surely be of help when it comes to improving your website, it’s important to understand that there is more than one way to approach website design. In fact, the best web design companies are always on the lookout for ways to improve their websites.
The problem with this is that there is a near-infinite number of ways to go about designing a website. To help simplify things, we’ve put together a list of the four most important SaaS design trends for 2021.
Dark Mode
Dark mode has been incredibly popular over the last couple of years. Just about every website nowadays has some variation of dark mode. This is why it isn’t at all surprising to see this feature make its way to SaaS websites. What’s great about this is that this feature continues to be refined. So much so that it now lets you set times when the feature will be activated automatically. This will be particularly useful for people who prefer using dark mode at night, as they will no longer need to manually switch between the two modes.
3D Elements
While 3D design elements have always been visually appealing, they used to be too impractical to utilize for everyday websites. However, thanks to technological innovations, sites can now seamlessly integrate 3D elements without having to sacrifice performance and loading times. While this may seem like a trivial addition to a website, 3D elements can make your site more visually enticing. This will lead to an increase in the average session time, which in turn can potentially lead to higher conversion rates.
Clean UI
You have to understand that the maximalist approach isn’t for everyone. Loud visuals aren’t always the way to go. This has lead to the rise of clean and simple UIs for websites. The goal of these websites is to make everything as easy as possible for the users. This straightforward approach to web design can also be quite effective, as the overall ease of use will encourage the user to interact with the website.
Smartphone Adaptation
Designing websites for smartphones isn’t a new thing. The prevalence of smartphones has made it a necessity to ensure that websites work well on both browsers and smartphones. With that being said, smartphones are perpetually changing. Not only are smartphones becoming more technologically advanced, but their physical shape and form are also constantly changing. This is why website designers have had to adapt to new smartphone design principles such as adjusted corners and no outlines. Aside from these changes, website designers also have to work on improvising visual perception and the quality of images and small page elements of the website.
