In recent years, Software as a Service (SaaS) has become one of the most profitable industries in the world, with an estimated global market size of over $100 billion. The growth of SaaS has been driven by the rise of cloud computing, which has enabled businesses to access powerful software tools without having to purchase or maintain costly infrastructure.
Despite the promise of profitability for SaaS companies, boosting sales through their websites can still take time and effort.
In today's article, let's explore how web design can help boost sales for your SaaS. Here's what you need to know:
Why Is It Hard to "Sell" SaaS?
First, it’s essential to understand that SaaS companies compete in a crowded marketplace. With so many products and services available, it can be difficult to stand out from the crowd. To succeed, SaaS companies need to focus on creating a website that is both attractive and informative. This means investing in design and ensuring users can easily find the necessary information.
Another challenge for SaaS companies is that they need to create an effective sales funnel. This means that they need to be able to capture the attention of potential customers and then guide them through the process of becoming paying customers. This can involve creating compelling content, such as blog posts, videos, and webinars, which can engage users and encourage them to take action.
Finally, SaaS companies need to focus on creating an excellent customer experience. This means ensuring that users have a positive experience from when they visit the website to when they become paying customers. It also means providing excellent customer service and technical support. All these elements can help boost sales and create loyal customers who are more likely to recommend the product to others.
SaaS Website Best Practices to Increase Sales and Boost Conversion Rates
Tell a Story
The first step to telling a story on your SaaS website is to create a unique brand story that resonates with your target audience. Your story should be crafted around your product's or service's key features and benefits and include a bit of your company’s history and values.
Your brand story should also include a call to action that encourages visitors to take action. This could be like “Sign up for our free trial” or “Learn more about our product.” You can help increase sales and boost conversion rates on your SaaS website by including a call to action.
Use Visuals to Enhance Your Story
Visuals can be a great way to enhance your story and make it more engaging. Images, videos, and infographics can all be used to help tell your story in a more visually appealing way. You can also use visuals to illustrate the features and benefits of your product or service.
Using visuals to tell your story can help increase engagement, which can lead to higher conversion rates. Using visuals to communicate your story can create a more memorable and engaging experience for your visitors.
Don't Use Complicated Tech Linggo
When it comes to increasing sales and boosting conversion rates, having a well-designed website is key. However, it’s not enough to simply have a visually appealing site—it also needs to be easy to use and understand.
One of the best practices for SaaS websites is to avoid using complicated tech lingo. While it may be necessary to use some technical terms to explain how a product works, using too much jargon can be confusing and intimidating to potential customers. This can lead to decreased sales and conversion rates, as customers may not understand what you’re offering and may not be willing to take the time to learn.
Instead of relying on technical terms, focus on clear, concise language that is easy to understand. This will make it easier for customers to know what you’re offering and why they should choose your product or service over the competition.
Use Local SEO
Local SEO optimizes a website for local searches so that it will be seen by people in the local area who are looking for a product or service that the business offers. This could mean optimizing the website for keywords relevant to the local area, or targeting local customers by creating content about the local area.
For example, a SaaS business that provides customer service software could optimize its website for local searches by creating content about customer service in its local area. This would help customers searching for customer service solutions in their local area find the business.
By optimizing the website for local search engine results, businesses can increase their visibility in the local area and their chances of attracting potential customers. Local SEO can also help businesses increase their conversion rates by targeting local customers more likely to make a purchase.
Optimize for Mobile
Optimizing your website for mobile can be one of the most effective ways to boost sales and conversion rates for your SaaS business. With more and more people using mobile devices to access the internet, you must make sure your website is optimized for mobile.
Mobile optimization ensures that your website looks great and functions well on desktop and mobile devices. It also means creating an easy-to-navigate, mobile-friendly version of your website that provides users with a great experience.
Make sure your website is fast and efficient. Mobile users don’t want to wait around for a website to load, so make sure your website is quick and easy to use. Use optimized images and videos, reduce the number of redirects, and minify your code to optimize your website for mobile use.
A mobile-friendly website ensures that users have a consistent, efficient experience regardless of their device. This makes it easier to find what they’re looking for and purchase. So make sure you’re optimizing for mobile to get the most out of your SaaS website.
