Did you know that poor corporate website design and content could drive 38% of your potential customers away?
While visual appeal is necessary, a truly effective corporate website must also be designed with usability and efficiency in mind. It should also successfully communicate your value proposition, engage visitors, and convert. This blog explores key corporate website design tips, offers actionable insights, and showcases inspiring examples to get you started on your design journey.
Want to jump right in and turn your website into an excellent marketing tool? We at Arch Web Design specialize in creating high-converting corporate sites that drive 2x conversions. Contact us now for a free strategy session.
5 Tips for Professional Corporate Website Design
A corporate website has many roles: it reflects your brand's identity first, a communication platform next, and one of the biggest revenue-generating tools. Give professional design top priority if you want to ensure your website performs effectively.
That said, here are five important tips to remember:
1. Use a Clean and Intuitive Website Layout
Here’s the truth: cluttered websites look unappealing and deter visitors.
Consumers want just one thing when they click on a website link ― a clean, intuitive layout that makes browsing a cakewalk. That said, your design should focus on highlighting essential information and offering clear navigation.
Additionally, a well-planned layout improves the user experience by making content easier to scan and understand.
Not to forget, websites with a loading speed of 3 seconds (or more) have a 32% higher bounce rate.
A clean layout helps improve loading times, ensuring visitors stay on your site for a long time. Focusing on key elements and optimizing image sizes can significantly boost your website's performance.
2. Design for Easy Navigation
Poor navigation can lead to a negative user experience. The navigation bar on your website should give the visitor a quick overview; put the most important pages at the top of the bar.
Ensure the navigation bar is visible when users scroll down the page. Use specified and easy-to-understand labels for menu items and include your contact details for easy access.
Last but not least, direct the visitors toward desired actions by including compelling calls to action across the website.
3. Focus on Offering an Amazing User Experience
A great corporate website focuses on the user. Every design decision should consider the user's needs and key interests. By putting user experience first, you build trust and loyalty, which drives repeated visits and higher reach through organic word-of-mouth marketing.
Take time to perform in-depth research for understanding your target audience's expectations and behaviors.
Here are the five elements of an excellent user experience:
- Usability
- Utility
- Discoverability
- Desirability
- Credibility
- Accessibility.
So, while designing, ensure your website is easy to use, has all the valuable information, and is accessible to people with disabilities.
4. Create Compelling Content
Your website's content is its strongest pillar. It's what draws people in, informs them about your brand, and encourages them to take action.
By constantly offering great content, you can position your brand as an industry leader and gain your target audience's trust.
Use different content formats, including informational blogs, articles, videos, and infographics. You can also increase visibility and organic traffic by using SEO strategies to optimize your SaaS site for search engines.
At Arch Web Design, we specialize in creating high-quality, informative, and engaging website design that speaks to your target audience.
Book a no-cost strategy session call with us to learn how we can optimize your corporate website.
Corporate Website Design Inspiration
Looking for some fresh corporate website design ideas before you start planning your SaaS website?
Here are our top industry picks to take inspiration from:
1. Slack
Slack, a leading communication tool that revolutionized team collaboration, has set new standards for SaaS website design.
They've brilliantly combined vibrant colors, high-quality copywriting, and interactive elements to differentiate themselves from the stereotype of corporate websites. Yet, they haven’t compromised with the website's efficiency and usability; it’s evidently their top priority.
Here’s why:
- The UI is super intuitive and leads users through the platform's features with ease.
- Slack's focus on mobile-first design ensures a consistent and optimal experience across all devices.
Overall, this balance of fun and functionality shows that Slack truly understands its users' needs.
2. Asana
The official website of Asana, a project management tool, is a great example of simplicity, functionality, and user-centered design at its finest.
Because of its simple UI, users can focus on all important information from the get-go. This intended minimalism puts the platform's core value proposition (streamlined project management) front and center.
We're also heavily inspired by how well Asana has turned complex features into intuitive user experiences. Thanks to drag-and-drop features and real-time updates, team members can collaborate seamlessly.
Also, by visualizing data through charts and reports, the platform empowers users to make data-driven decisions by giving them actionable insights.
3. Gusto
Gusto, a leading cloud-based payroll and HR tool, has inspired many by prioritizing unmatched user experience, data visualization, and streamlined workflows in its website design.
Here's the reason: Gusto's design strategy is based on in-depth user research and understanding their needs. It deliberately avoids complexity and instead offers:
- An intuitive and easy-to-use website, making it ideal for both businesses and employees.
- Key HR metrics on the platform's dashboards in a clear and visually appealing style.
This data-driven approach fits perfectly with current industry standards and highlights the growing need for effective data visualization in SaaS website design.
4. Shopify
Our penultimate pick, Shopify, shows how to prioritize user experience and functionality in website design:
- Thanks to the platform's clear and intuitive design, both store owners and customers can browse the sites with ease.
- Shopify's revolutionary drag-and-drop feature has also made website creation more accessible than ever.
- Shopify's vast app marketplace is another design element that inspires us.
- The platform meets its users' unique needs by offering a large ecosystem of third-party integrations.
SaaS brands should take inspiration from this to create flexible and adaptable products that easily meet specific customer needs.
5. Calendly
Last but not least, the appointment scheduling tool Calendly's website is proof that sometimes, “less is more.” Here's why:
- The platform's interface is fully streamlined, guiding users through the scheduling process without any friction.
- With Calendly's visual availability calendar, complex scheduling data can be communicated visually and effectively.
- Users can customize their scheduling experience by using their multiple branding options and integrations.
By focusing on user pain points, using clear visual communication, and offering customization, the platform has built a strong blueprint for SaaS companies that aim to build successful digital experiences.
What is a Corporate Website Compared to a Brand Website?
Here’s a brief comparison between a corporate website and a brand website:
Ready to boost your corporate website's conversions with our 2x guarantee? Schedule a free strategy session with us to learn how our AI-driven design approach can accelerate your company's growth.
Features of a Modern Corporate Website Design
Here’s a list of eleven key features to add while creating an effective company website design:
- Consistent Brand Identity: For easy recognition, align the website design with your brand's colors, typography, and logo.
- Memorable Domain Name: Choose a simple, easy-to-remember name that fits your brand identity.
- High-quality Content: To attract and retain visitors, write engaging, informative, and optimized website content.
- User-friendly Navigation: Design an intuitive navigation structure for seamless site exploration.
- Strong Call-to-Actions: Use clear and engaging CTAs to persuade visitors to take the desired actions.
- Highly Responsive Design: Create an excellent viewing experience across all devices (PC/laptop/mobile/tablet) to maximize accessibility.
- Visual Elements: Use high-quality images, videos, and animations to boost engagement.
- White Space Utilization: Use whitespace to enhance readability and create a clean aesthetic.
- Live Chat Integration: Offer real-time customer support to improve the user experience.
- Short Loading Time: Increase user satisfaction by optimizing images and coding to boost load times for your website.
- Contact Information: Give visitors easy access to your contact information.
By using these elements, you can design a modern, user-friendly corporate website that effectively communicates your brand message, drives more engagement, and attracts leads.
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Corporate Website Design Services by Arch Web Design
At Arch Web Design, we understand that strong corporate website design is key to building a reputation, getting noticed by potential clients, and driving business success.
Our company website design services can help you create a visually appealing, user-first platform that truly reflects your brand's identity and value proposition. Our team brings years of industry experience, strategic planning, design, and technical expertise to build websites that compel visitors to take action.
Schedule a free strategy call with us today to discuss how we can help your company’s website gain more leads with our 2x conversion guarantee.
Frequently Asked Questions (FAQs)
Here are some of the internet’s most frequently asked questions about corporate website design:
What is the Difference Between a Corporate Website and an Individual Website?
A corporate website is an online presence for a corporation, organization, or brand that contains information about its mission, vision, products, services, and values. It usually takes a professional tone and emphasizes building trust and credibility.
On the other hand, an individual website is a private online platform that showcases a person's interests, skills, or portfolio. It usually has a more informal tone and focuses on personal branding.
How Long Does it Take to Design a Corporate Website?
The time it takes to design a corporate website depends on factors like the website design complexity, desired features, content availability, and the design agency's workload.
A simple website could take a few weeks to develop, whereas an advanced, multi-page site could also take a month.
Our team specializes in designing high-quality websites in record time without sacrificing design or functionality.
How Many Pages Should a Corporate Website Have?
There are no hard and fast rules on how many pages your corporate website should have. The best amount depends on the company's size and complexity. However, most business websites have these pages as standard - a homepage, about us, products/services, contact details, and a blog/newsroom section.
Tip: Quality content and user experience are more important than the page count.
What Should be Included in a Corporate Website?
A standard company website should include:
- A clear and compelling homepage summarizing your company and value proposition.
- ‘About Us’ section, including information about your company's history, mission, and values.
- Services or products page that explains what you offer and its benefits.
- Contact page with several ways for visitors to reach out.
- A blog featuring market insights, company updates, and thought leadership.
- Call-to-action prompts for visitors to take desired actions (e.g., contact, purchase, subscribe).
Note: This is only a general sketch, and your personal needs will differ. Our team will work closely with you to figure out the most important, personalized features you seek to include in your website.
How Much Does a Corporate Website Cost?
Just like the timeframe, the cost of a corporate website also depends on site complexity, design requirements, features, and the agency's price structure.
At Arch Web Design, we provide competitive price packages that fit the needs of businesses of all sizes.
