When trying to sell SaaS (software-as-a-service), a website is vital to attract new customers and teach them about the software. It is through the proper communication about what the software is and how it works that makes the solution valuable in the customer's eyes. As such, being able to design a website that communicates that vital information is the difference between attracting plenty of customers to give the SaaS solution a go versus having no one opt for even the free trial.
That being said, if you are designing a website to get your SaaS product sold, here are some of the many SaaS website best practices you have to keep in mind.
But if you want to skip the read and are considering outsourcing this task, think of us as your partner SaaS web design agency. At Arch Web Design, we offer tailored web solutions to help you build a high-performing website. Reach out to us to get started.
1. A Focus on a Target Audience
When reaching out to a client, don't automatically assume that your software can meet their needs. If it does not, it'll only hurt your company's reputation and waste your time. As such, when communicating with any potential client, always make known your focus on a specific target audience and any use cases. In fact, include this information on your B2B website. Tell the audience who your clients are like and how your SaaS is useful in different scenarios. If the potential customers see that they relate to your audience and find your use cases relatable, they can proceed with the sale. On the other hand, if they see that your software isn't for them, they can leave it for someone else.
2. CTAs to Demo the Software
Not many users are willing to pay for a piece of software they do not get to try. It is much like people looking to purchase a car but will not do so if they cannot give it a test drive. As such, to tell your audience that you are willing to let them give your software a go, or even offer to give them a demo of the software, include this in your call-to-actions. When customers see this, they can reach out to you to enjoy a demo through your software, allowing them to familiarize themselves with what you have to offer and make that final purchase decision.
These elements are best showcased on your homepage, so be sure to avoid common SaaS homepage mistakes. Or better yet, read our comprehensive guide to gain insights into what makes a great B2B SaaS design.
3. Pictures of the Software's UI
Taking the example of previously buying a vehicle, pictures of the UI are much like pictures of the car's exterior and interior. People look at it to make impressions about what they want to buy, and if they like it, they delve a little deeper to learn more! As such, one of the most important aspects of any SaaS solution that any customer or client wants to know is the software's UI. Provide plenty of pictures of your software's UI will help them get to know better how the UI will look and feel.
Want a website that applies all the above elements and delivers tangible results? Schedule a strategy session today with us. Whether you need a B2B website design or specialized services like EdTech web design, you can trust us to double your ROI.
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